Hi friends! The beginning of the month means it’s time for another post about running a nutrition private practice! Today I wanted to talk about finding your niche.
I have had a nutrition blog for a long time, and finding a niche is something that I shied away from… especially when I was talking about nutrition. I was afraid if I spoke to one group of people specifically that I would then be leaving other readers out.
Now that I am a year into my business and have worked with a branding company, I realize that finding a niche within my practice and my blog is the best way to connect with people and grow my business.
If you are worried about niching down, then keep these things in mind:
You Can’t Be an Expert in Everything
One of my friends has severe ulcerative colitis and I was helping her look for a dietitian in her area. As we were browsing websites, we stayed away from those who literally listed every single area of nutrition as their specialty. Instead, we tried to find someone who specialized in GI/autoimmune disorders and focused on those areas.
While it may seem like a good idea to offer all different types of services, remember that the crux of business is helping clients achieve the results they want. It’s so much better and more effective to be an expert in a few things rather than trying to have bits and pieces of knowledge in everything.
Picking a niche will allow you to create custom content and resources for your clients.
If you’re not talking to someone then you’re talking to no one.
This is so powerful. It’s great to give generic advice, but who is that advice going to resonate with?
Remember when I said I was scared of niching down people I didn’t want to leave people out? The idea of leaving people out is really irrelevant, because if you’re not talking to anyone specifically then you’re likely not talking to a lot of people to begin with.
Choosing a niche and then creating your ideal client will allow you to speak directly to that person. If you are specializing in pre-diabetes then how you would speak to a 30 year-old working mom would be completely different than how you would speak to a 70 year-old retiree.
A Niche Doesn’t Have to Be Permanent
I’ve been pretty open about how striving for perfection holds me back from moving forward in my business. Niching down is including in this. It was so freeing to realize that most things we do in business can be changed later on. It’s OK to choose a niche now and in a year or two realize you want to change directions. Don’t let the fear of permanence hold you back!
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